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Rice flake is one of the many traditional products in India. Rice flakes are known by several names such as flaked Rice, Beaten rice, Aval, Avalakki, Poha and Chiwda. Poha is nothing but rice that has been parboiled, rolled, flattened and then dried to produce flakes. The flakes come in different thicknesses depending on the pressure used in the flattening process. Rice flakes are small, very light, about 2mm long, flat and greyish white in colour. They have uneven edges and a rough texture. Rice flakes have no particular aroma and a bland gentle taste. Depending on the method of cooking, they can be soft or crunchy. Poha  or  Rice rice flax is not  just  a  dish for a breakfast in Malwa region of MP but  now it’s become a culture and identity of the region and gradually being a part of menu of  morning meal  all over  the  India.  The poha is an healthy n almost fat free meal when prepared with more nutritious ingredients.

Flattened rice (also called beaten rice) is a dehusked rice which is flattened into flat light dry flakes. These flakes of rice swell when added to liquid, whether hot or cold, as they absorb water, milk or any other liquids. The thicknesses of these flakes vary between almost translucently thin (the more expensive varieties) to nearly four times thicker than a normal rice grain.

Flattened rice can be eaten raw by immersing it in plain water or milk, with salt and sugar to taste, or lightly fried in oil with nuts, raisins, cardamoms, and other spices. The lightly fried variety is a standard breakfast in Malvaa region (surrounding,Ujjain, indore)of Madhya Pradesh. It can be reconstituted with hot water to make a porridge or paste, depending on the proportion of water added. In villages, particularly in Chhattisgarh, Poha or Chiura is also eaten raw by mixing with jaggery. All our products are cultivated by experienced farmers under extremely hygienic conditions with the use of natural manures. The array of poha is prepared from high quality rice combining traditional as well as contemporary methods. This crunchy and crispy product ensures high nutritional value, lmouth watering taste.

The Strength of product is Our Manufacturing Process. The process for manufacturing the Rice flakes involves following steps:

Clearing ->   Soaking ->   Roasting ->   Shelling ->   Polishing ->   Flaking ->   Sieving ->   Drying

The principal equipments needed are hot water soaking tanks edge runner, weighing scale, trolleys, fumigation equipment. Superior functionality has been engineered into our products through constant measurement and improvement of our processes. We take particular care in monitoring key customer-agreed parameters to ensure total satisfaction.

Raw Materials:-

We source the finest quality raw materials and we have systems at our unit place to monitor the Quality of the Products.

Approved Suppliers – based on audits, history, product risk

Raw Material Testing Regime – based on suppliers, risk, Certificate of Analysis and Certificate of Conformance.

QC checks on incoming raw materials and intake procedures.



We are committed to provide superior quality products and quality services to our clients. Our quality team are continually updating and improving the systems in place and our highly dedicated workforce are fully trained in the quality requirements of the food processing industry. We never compromise on quality and hygiene. We believe that quality has no end and to win the trust and confidence of the customers we must maintain quality consistency at all levels.

In Process Quality: Hygiene Auditing and swabbing.

Latest Products Portfolio

Our product line includes:

  • Instant Poha
  • Aaloo Poha
  • Dagdi Poha / Thick Poha
  • Roasted Poha / Puffed Poha
  • Paper Poha/ Thin Poha
  • Aaloo Poha in 1 Kg Pack